Natasha AI
Natasha AI
Voice enabled experience for someone who wants to design and build an app.
Voice enabled experience for someone who wants to design and build an app.
Listening
Listening
Listening
Listening
Listening
Project Overview
Project Overview
Timeline
September 2024 - December 2024
September 2024 - December 2024
Tools
Figma • Veed.io • After Effects • User Testing
Figma • Veed.io • After Effects • User Testing
Team
Chandan [Design Manager] Deepanshi [Product Designer] Prachi [Product Designer] Syed [Product Designer] Tushar [Product Designer] Ben [Product Manager]
Chandan [Design Manager] Deepanshi [Product Designer] Prachi [Product Designer] Syed [Product Designer] Tushar [Product Designer] Ben [Product Manager]
My Role
Brainstorming • Competitor Analysis • Designing • Prototyping • User testing
Brainstorming • Competitor Analysis • Designing • Prototyping • User testing
Status
In Beta
Timeline
Sep 2024- December 2024
Tools
Figma • Veed.io • After Effects • User Testing
Team
Chandan, Deepanshi, Prachi, Syed and Tushar
My Role
Brainstorming • Competitor Analysis • Designing • Prototyping • User Testing
About Builder Studio
Builder Studio is Builder's flagship product, where users collaborate with Natasha AI to bring their app ideas to life. With Natasha’s guidance, users select the features they need, and their app details are compiled into a buildcard - an organised summary that prepares the app for development.
The Problem
Builder.ai’s chat-based interface relies on users typing out detailed app requirements, but 70% of users found this process time consuming. This often leads to limited input, affecting the accuracy of feature lists and build cards, which are cards that outline all of an app's requirements. Users need a simpler, more intuitive way to share their app requirements to ensure accuracy and trust in the process.
The Goal
Capture richer, more detailed input from users that truly reflect their vision, with the aim of enhancing the quality of the final product and drive a higher conversion rate.
The Solution
We introduced a voice-enabled feature for Natasha with states like listening, thinking, talking, and pausing. These made interactions feel more natural and human. During testing, 97% of participants preferred the voice-enabled feature over typing, as it allowed them to express their app ideas more fully.
Impact
40% more users chose the talk feature over chat.
60% faster input time, as users shared their app requirements more quickly.
87% Improvement in Natasha’s feature list accuracy, ensuring a better match to users app requirements.
About Builder Studio
About Builder Studio
Builder Studio is Builder's flagship product, where users collaborate with Natasha AI to bring their app ideas to life. With Natasha’s guidance, users select the features they need, and their app details are compiled into a buildcard - an organised summary that prepares the app for development.
The Problem
Builder.ai’s chat-based interface relies on users typing out detailed app requirements, but 85% of users found this process time consuming. This often leads to limited input, affecting the accuracy of feature lists and build cards (an outline all of an app's requirements). Users need a simpler, more intuitive way to share their app requirements to ensure accuracy and trust in Natasha AI.
The Goal
Capture richer, more detailed input from users that truly reflect their vision, with the aim of enhancing the quality of the final product and drive a higher conversion rate.
The Solution
We introduced a voice-enabled feature for Natasha with states like listening, thinking, talking, and pausing. This allowed users to communicate more freely and provide detailed input verbally. During testing, 97% of participants preferred the voice-enabled feature over typing, as it allowed them to articulate their app ideas more effectively.
The Impact
The Impact
40% more users chose the talk feature over chat.
40% more users chose the talk feature over chat.
60% faster input time, as users shared their app requirements more quickly.
60% faster input time, as users shared their app requirements more quickly.
87% Improvement in Natasha’s feature list accuracy, ensuring a better match to users app requirements.
87% Improvement in Natasha’s feature list accuracy, ensuring a better match to users app requirements.
Final Design
Final Design
Like what you saw? Read the extended case study on Notion.
View on Notion
Highlights
Connecting
Natasha lets you know she’s ready to engage with a spinning effect, signaling the start of your interaction.
Connecting
Natasha lets you know she’s ready to engage with a spinning effect, signaling the start of your interaction.
Listening
A soft pulsing effect reassures you that Natasha is actively listening, making the experience feel responsive and human.
Speaking
Natasha responds naturally, making the interaction feel conversational and ensuring you that she’s fully engaged.
Thinking
A thoughtful pause where Natasha processes what you’ve said, showing she’s truly listening and carefully considering your input.
Listening
A soft pulsing effect reassures you that Natasha is actively listening, making the experience feel responsive and human.
Take a Break
Step away anytime by pausing Natasha. You can return later and pick up exactly where you left off, keeping your app-building process smooth and uninterrupted.
Pause
Play
Play
Pause
Thinking
A thoughtful pause where Natasha processes what you’ve said, showing she’s truly listening and carefully considering your input.
Speaking
Natasha responds naturally, making the interaction feel conversational and ensuring you that she’s fully engaged.
Other Work
UX UI / Strategy / End to End
Builder Now
Helping Builder.ai increase conversions through users visualising their app idea..
UX UI / Strategy / End to End
Builder Studio
At Builder.ai, we make it easy to build software, no coding needed. Our award-winning AI speeds up development and keeps costs low, so anyone can turn their idea into an app.
UX UI / Dashboard
Builder Cloud
Keeping track of your cloud usage, a Dashboard re-design.
Design System / Theming
Design System
Creating a unified design system to bring consistency across Builder.ai products.
UX UI / Strategy / End to End
Builder Now
Helping Builder.ai increase conversions through users visualising their app idea..
UX UI / Strategy / End to End
Builder Studio
At Builder.ai, we make it easy to build software, no coding needed. Our award-winning AI speeds up development and keeps costs low, so anyone can turn their idea into an app.
UX UI / Dashboard
Builder Cloud
Keeping track of your cloud usage, a Dashboard re-design.
Design System / Theming
Design System
Creating a unified design system to bring consistency across Builder.ai products.
UX UI / Strategy / End to End
Builder Now
Helping Builder.ai increase conversions through users visualising their app idea..
UX UI / Strategy / End to End
Builder Studio
At Builder.ai, we make it easy to build software, no coding needed. Our award-winning AI speeds up development and keeps costs low, so anyone can turn their idea into an app.
UX UI / Dashboard
Builder Cloud
Keeping track of your cloud usage, a Dashboard re-design.
Design System / Theming
Design System
Creating a unified design system to bring consistency across Builder.ai products.
UX UI / Strategy / End to End
Builder Now
Helping Builder.ai increase conversions through users visualising their app idea..
UX UI / Strategy / End to End
Builder Studio
At Builder.ai, we make it easy to build software, no coding needed. Our award-winning AI speeds up development and keeps costs low, so anyone can turn their idea into an app.
UX UI / Dashboard
Builder Cloud
Keeping track of your cloud usage, a Dashboard re-design.
Design System / Theming
Design System
Creating a unified design system to bring consistency across Builder.ai products.
Extended case study on Notion.
View on Notion
Highlights
Connecting
Natasha lets you know she’s ready to engage with a spinning effect, signaling the start of your interaction.
Speaking
Natasha responds naturally, making the interaction feel conversational and ensuring you that she’s fully engaged.
Thinking
Natasha lets you know she’s ready to engage with a spinning effect, signaling the start of your interaction.
Listening
A soft pulsing effect reassures you that Natasha is actively listening, making the experience feel responsive and human.
Take a Break
Step away anytime by pausing Natasha. You can return later and pick up exactly where you left off, keeping your app-building process smooth and uninterrupted.
Pause
Pause
Play
Next up
Design System
Creating a unified design system to bring consistency across Builder.ai products.
UX UI / Interaction Design